Social Media Content & SEO Framework

There are many Social Media Channels to interact with people by sharing content, ideas, comments, providing and seeking feedback, asking questions, publishing content, and collaborating. Some of the more popular channels include Facebook, Google+, Twitter, Instagram, Tumbler, YouTube, LinkedIn, and Pinterest.  Dialogs are created, problems get solved, solutions are provided, and lives are changed in some capacity.

Here’s a check-list for what it takes to develop your brand via Social Media Content on Social Media Channels.  Incorporating these can help develop your brand and enhance your SEO.  

1.      Define your goals and put infrastructure in place to measure them.  Impressions, reach, likes, shares and follows are indicators, but not necessarily related to sales creation.  Measure things like clicks, funnel engagement, leads, sales and the other metrics associated with revenue production.  Think about calls to action and use them authentically and wisely.  Your goal is to drive someone towards a conversion event.  Be clear on what you want to get out of your campaign, measure it, and then develop ideas to optimize.  Social Sprout is a good platform to monitor and measure results.  http://sproutsocial.com/. 

2.      Plan your campaign.  Think about a content strategy, including ideas, offerings, problems and solutions you want to push and connect on with people.

3.      Think about your customer.  Understand who your customer is and where they are likely to be and ways to target them, if you can.  Social Barrel produced a good infographic to help you determine what type of people on are typically on different social media channels.  http://www.socialbarrel.com/how-brands-can-choose-the-right-social-media-platforms-for-their-goals-infographic/52084/

4.      Produce relevant and authentic content.  Create posts, links, videos, images, infographics, and include calls to action taking clickers to a relevant landing page. Your goal is some type of conversion.  Write clearly and with a sense of purpose.  Not all traffic is created equally so focus on value. 

5.      Connect your social media properties together with a holistic strategy.  Don’t just use Twitter and don’t just use Facebook.  Spend time researching ways to get the best benefits out of using each platform, then think about a regular ‘campaign’ of content creating and posting strategy.  Whiteboard it out and then test your ideas.

6.      Create an editorial calendar, stick to it and be active. Social media content is an ongoing commitment.  You’re looking to create value, establish your brand as an authority in your niche, and in order to do that you have to engage with people.  Engaging shows you care and can help differentiate you from the competition.